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42 Below
Martini’s of the Last Century

Brief:

Using the event theme as a focus and the aim of generating maximum sales we soon got the ball rolling. We met with the client to present ideas for the visual aspects and practical elements.

Delivery:

Bar leaners were manufactured to replicate the look of a martini glass. Each unit was internally lit and a music system was mounted into the base. These features drew customers in by droves. Once in the target area we were able to control their environment to suit using graphic elements and the music.

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  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
  • 42 Below - Martini’s of the last century (DFS Galleria Promotional Stand)
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