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42 Below
DFS Galleria Retail Stand
Brief:
The concept design was supplied by the client and we were asked to 'make it happen!' Each unit had to 'stand-out' within its environment, be easy to assemble and relocateable. The colours represent the different flavors of vodka available.
Delivery:
The outer bodies were formed from multiple layers of clear acrylic and coloured acrylic tints. Each was laser-cut to shape with a square slot to match the central pillar. The dynamic colour effect was illuminated further by lighting located within the central pillar.
